Work
Only About
Children
![oac work hero](/assets/Uploads/1a75197a38/oac-work-hero.jpg)
A new approach in educational and developmental thinking.
Visit SiteOnly About Children (Oac) is dedicated to delivering inspired, high quality early years education.
With over 70 Campuses across 3 states, Oac are committed to giving children not just education, but also a focus on their health and ensuring a positive sense of wellbeing.
The Goal
With plans to grow the number of campuses and occupancy levels at each one, Oac required a truly scalable digital solution to match their evolving requirements.
The first and foremost critical step in this journey was to audit and re-evaluate their tech-stack in parallel with their business and marketing goals. From there, we'd then explore the various ways in which we could increase traffic and grow revenue for the business.
![oac work goal](/assets/Uploads/f155e5e88f/oac-work-goal.jpg)
Working closely with Oac and understanding their digital goals revealed a large disconnect between their technology requirements and the previously chosen web platform, Umbraco.
The Solution
The shortcomings of Umbraco was a key factor for Oac to engage Soul+Wolf.
In response and working closely with Oac, Soul+Wolf re-platformed the .NET solution to an open-source PHP framework; SilverStripe. The new SilverStripe framework, coupled with the implementation of a modular, "Headless" content management system allowed Oac to manage all of their website content with ease.
As part of the solution, a custom built 'User-Defined' Form module was developed to allow Oac Administrators the ability to independently create campaigns and forms (as needed) for a growing and more complicated list of campuses. Additionally, the integration and API mapping of these forms could all be managed via the CMS.
Then, through a combination of purpose built functional changes and hyper-targeted Google Ads and Facebook Ads campaigns, Oac saw a 141% increase in traffic to the website and a 997% increase in the number of enquiries coming through it.
The Results
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141
Implementation of a full-funnel marketing strategy that resulted in a 141% increase in visits to the website.
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997
Conversion-focussed digital marketing program that supported a 997% increase in enquiries from online channels.
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36
A 36% reduction to the cost per lead.
![oac work banner](/assets/Uploads/ElementImage/874e036e1e/oac-work-banner.jpg)