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A central figure in women's health.

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BreastScreen Victoria (BSV) aims to reduce the impact of breast cancer diagnosis through early detection, ensuring that all women have the best possible health outcome.

With such high ambition, BSV engaged Soul+Wolf after a lengthy tender process to deliver a digital solution that would meet their goal: To help women understand more about screening so they get screened sooner.

The Goal

BSV’s website plays a critical role in distributing information about breast screening. This information, often time-critical and always sensitive in nature, meant that it was imperative the website not only displayed information in a way that’s easy for users to find and digest, but simple for the BSV team to scale and maintain up-to-date.

The project goal: To help more women understand more about screening to get screened sooner.

BSV goal

Through stakeholder interviews and user surveys, we discovered a very diverse group of users, mostly women (of different ages) with varying technical competencies, accessibility levels and language/ literacy barriers.

The Solution

With design-lead thinking and multiple rounds of user tests, we delivered a (WCAG 2.0 Level AA) confirming solution that not only answered various design challenges, but genuinely helps a diverse group of users better access and understand screening-related content.

'What Happens' and 'Breast Cancer & Screening' are critical information sources for women exploring the signs and symptoms of breast cancer. In the 9 months following the launch of the website, this content has been seen 95,219 times - a 319.45% improvement from the old website. In that same time, we've also seen a 106.42% lift in views of BreastScreen Victoria's location-related content.

Regarding the MyBreastScreen user portal, by seeding various natural calls-to-action throughout the website, we’ve been able to increase not only the usability of the portal, but the ease of which people access it.

Awards & Recognition

Since going live, the BreastScreen Victoria project has won numerous accolades.

  • The Webby Awards
  • Good Design Awards
  • Driven x Design
  • Awwwards
  • CSS Design Awards
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