Ultraceuticals
From Magento to Shopify Plus — Ultraceuticals' Digital Transformation
Background
Ultraceuticals is one of Australia's leading clinical skincare brands, trusted by dermatologists, skin clinics, and consumers alike. Built on a foundation of scientifically-backed formulations, the brand operates across both B2C eCommerce and a B2B channel serving salons, spas, and professional skincare clinics nationwide.
With a product range that commands premium positioning, Ultraceuticals recognised that their digital presence needed to reflect the same level of quality and sophistication their customers experience in every bottle.
Constrained by an ageing Magento platform, the brand sought a digital transformation that would modernise their eCommerce experience, integrate their business systems, and give them the speed to grow without technical debt holding them back.
The Requirements
Ultraceuticals had been running on Magento for years — a platform that, while functional in its time, had become a significant obstacle to growth. Page load times were slow, impacting both user experience and search performance. Development work was costly and time-consuming, meaning even minor changes required disproportionate effort and budget.
Their B2B channel — serving professional salons and skincare clinics — lacked the ordering efficiency their wholesale partners expected, resulting in manual processes and added pressure on the customer service team.
Beyond performance, the existing platform made it difficult to maintain the premium brand aesthetic that Ultraceuticals is known for. The disconnect between product quality and digital experience was becoming increasingly apparent.
A new platform needed to unify their B2C and B2B channels, integrate with their SAP ERP system, and empower the internal team to move fast — without depending on expensive, slow development cycles.
The Solution
The primary goals of the digital transformation included:
Migrating away from Magento to a modern, performant platform — dramatically improving page load times and overall site speed.
Integrating Shopify Plus with Ultraceuticals' SAP ERP system, ensuring product data, inventory, orders and customer information flow seamlessly between platforms.
Rebuilding the B2C storefront to deliver a premium brand experience worthy of the product range — clean, editorial, and fast.
Implementing a streamlined B2B ordering portal for salon and clinic partners, reducing manual processes and improving wholesale efficiency.
Empowering the internal team with a platform they can manage and iterate on quickly — reducing reliance on costly external development for everyday changes.
Shopify x SAP Connector
Enterprise-grade SAP integration for Shopify Plus. Already built.
A brand experience to match the products
Perhaps the most visible outcome of the transformation is the storefront itself. Ultraceuticals' new Shopify Plus site is fast, refined, and genuinely premium — an experience that now matches the quality and credibility of the brand's product range.
With clean, editorial design, intuitive navigation, and significantly improved page load performance, customers can discover and purchase with confidence. The result is a digital presence that builds brand trust at every touchpoint.
The internal team can now manage content, launch campaigns, and roll out new product ranges at pace — without waiting on development queues or facing prohibitive costs for routine updates.
More Work
IRONMAN 4x4
