Only if the messages aren't relevant. Our AI sends messages triggered by real behaviour — the right message, to the right person, at the right moment. Relevance is what keeps opt-out rates low.

Standard platforms send the same message to a segmented list. We use AI to personalise every message based on individual behaviour — purchase history, browsing patterns, buying signals — so no two customers receive the same outreach.

Cart recovery, post-purchase follow-up, reactivation of dormant accounts, and B2B buying signal detection are where we see the strongest results. If there's a customer behaviour worth responding to, we can build a trigger around it.

Against revenue — not open rates or click-throughs. Every campaign is tied to a concrete outcome and optimised continuously against it.

Yes. Consent, opt-out management, and compliance with the Spam Act are built into every implementation — not an afterthought.