Abode Living
Creating Small Moments of Luxury
Background
Passion for textiles has run in the Adairs family for five generations. Family-owned and operated in Melbourne, Abode Living prides itself on using only the finest materials and expert craftsmanship to create its extensive range of luxury linen.
Everything they make—from sheeting to quilts, bathrobes and more—they make to last.
The Goal
Always looking to innovate and refine their processes, the team at Abode Living were experiencing pain points with their current web platform;
- The site did not meet exceptional standards of security.
- There were structural limitations within their existing platform that prevented the business from scaling.
- The content management experience was not user-friendly for both content creators and site visitors.
To solve these issues, we worked with Abode Living to carry out a site migration to Shopify Plus.
The Solution
To further elevate the user experience we added custom-built features to differentiate the site from all competitors.
- Bespoke filtering logic to make it effortless for users to find exactly what they want.
- Shopping codes in the cart slide out so users can clearly see how active promotions affect the overall order value.
- A 'Complete The Collection’ feature on Product pages, encouraging users to purchase multiple items.
- Additional ‘Complete The Collection’ feature logic against the cart slide out, with conditional formatting to show or hide based on what was added into the cart. This feature further reminded users of products they are missing out on while increasing the overall average order value.
On the backend, we also built MYOB Exo integration, co-managed with CyberWorkshop - Exo integration specialists.
