Work

Saison

saison work hero

Australia's leading niche fragrance, bath, body and lifestyle brand distributor since 2004.

Visit Site

Saison takes pride in its reputation for offering coveted brands from around the world based on their aesthetic virtues, exceptional composition of ingredients and their high regard in the international marketplace.

Their distribution portfolio includes Voluspa, Redecker, The Laundress, Nesti Dante, Acca Kappa and Carthusia di Capri among others.

"I highly recommend Soul+Wolf. They are a fantastic agency with a great team of extremely professional people. We very much enjoy working with them."

The Goal 

With such an impressive catalogue of products, Saison required an eCommerce solution that allowed them to manage all of their products seamlessly. Not only that but Saison's digital marketing program needed to show a measurable return after 12 months of sub-par results with other agencies.

From there, a clear and elegant UI was necessary for not only ensuring a smooth user experience, but ensuring a high level of attention to detail that has become synonymous with the Saison brand.

saison work goal

Through a combination of purpose built functional changes and hyper-targeted Google Ads and Facebook Ads campaigns, Saison has seen an 80% increase in traffic and 100% increase in sales in just 3 years.

The Solution

We created a bright, fresh new look in line with the luxurious nature of their products, made the site completely responsive, implemented customised new systems, smart functionality and robust software.

Responsible for a 418.99% growth in revenue since kicking off, Saison's Google Ads campaign effectively optimise spend towards Saison's top product segments while the granular Single Keyword Ad Group structure allows for tailored ads to reach the right person at the right time of their buying journey.

Displaying personalised content for both consumer and wholesale customers groups, we fully integrated our solution with various third-party applications including Unleashed (inventory software) and MailChimp to enabling targeted re-marketing.

Networks Used

  • Shopify Partner
  • Google Ads
  • Instagram
  • YouTube
saison work banner