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Saison

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Australia's leading niche fragrance, bath, body and lifestyle brand distributor since 2004.

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Saison takes pride in its reputation for offering coveted brands from around the world based on their aesthetic virtues, exceptional composition of ingredients and their high regard in the international marketplace.

Their distribution portfolio includes Voluspa, Redecker, The Laundress, Nesti Dante, Acca Kappa and Carthusia di Capri among others.

"I highly recommend Soul+Wolf. They are a fantastic agency with a great team of extremely professional people. We very much enjoy working with them."

Jason Duke, Director - Saison

The Goal 

With such an impressive catalogue of products, Saison required an eCommerce solution that allowed them to manage all of their products seamlessly. Not only that but Saison's digital marketing program needed to show a measurable return after 12 months of sub-par results with other agencies.

From there, a clear and elegant UI was necessary for not only ensuring a smooth user experience, but ensuring a high level of attention to detail that has become synonymous with the Saison brand.

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Through a combination of purpose built functional changes and hyper-targeted Google Ads and Facebook Ads campaigns, Saison has seen a 140% increase in traffic and 120% increase in revenue.

The Solution

We created a bright, fresh new look in line with the luxurious nature of their products, made the site completely responsive, implemented customised new systems, smart functionality and robust software.

Responsible for a 418.99% growth in revenue since kicking off, Saison's Google Ads campaign effectively optimise spend towards Saison's top product segments while the granular Single Keyword Ad Group structure allows for tailored ads to reach the right person at the right time of their buying journey.

Displaying personalised content for both consumer and wholesale customers groups, we fully integrated our solution with various third-party applications including Unleashed (inventory software) and MailChimp to enabling targeted re-marketing.

To help fuel your digital strategy read our articles on the 6 Best eCommerce Platforms in Australia and Best Payment Gateways in Australia today.

Networks Used

  • Shopify Plus Partner
  • Google Ads
  • Instagram
  • YouTube

Saison (Results)

  • 180

    Increase in revenue through an integrated digital strategy.

  • 570

    Return on Ad Spend (ROAS) through hyper-targeted search & social campaigns.

  • 140

    Increase in traffic through integrated search, social and email campaigns.

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