CIC Facility

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Commercial cleaning & facility services. Done right.

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The CIC Facility Services website plays a critical role in driving new business for this young commercial cleaning startup.

CIC Facility Services came to us in 2018 without a digital presence and an urgent need to drive a consistent stream of qualified leads. This became increasingly urgent with COVID-19 Deep Cleaning becoming a mainstay in CIC's service arsenal. 

The Goal

CIC wanted to reach business owners and office administrators looking for a more reliable and professional commercial cleaner.

However underpinning this was the biggest challenge of all - no website, marketing history or brand.

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In the first week, CIC Facility Services signed their first clients.

The Solution

We developed a granular Google Ads campaign targeting users cleaning needs - office, car park or warehouse - or location, Richmond, South Melbourne or Brighton.

By promising to 'Beat Your Cleaners Current Quote', users clicked through at increasing rates calling and enquiring for pricing and services.

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