What just happened...?
It goes without saying that 2020 has probably been the most challenging year for all businesses in recent history. Regardless of industry, we have all felt the brunt of COVID-19, occupationally and personally. While no one was exempt from the pandemic’s wrath, the digital industry saw some fascinating trends.
With everyone stuck at home, ecommerce soared to all-time highs. Face-to-face communication was replaced by Zoom, Hangouts, Teams and Skype. Marketing budgets across the country were both scrapped by some and doubled by others. We’ve witnessed a massive (and maybe permanent) shift in the business landscape and naturally, it’s presented both challenges and opportunities along the way.