Marketers, Steal These 50+ Best ChatGPT Marketing Prompts for 2023
ChatGPT is not all jokes and memes.
It's also a powerful marketing tool that can help businesses grow and succeed. With its ability to engage users in natural and personalised conversations, ChatGPT is making marketing more efficient. Imagine having a virtual assistant that you can bounce ideas off of at any time, with similar knowledge of marketing and any other topic under the sun.
In this article, we'll explore over 50 of the most effective ChatGPT marketing prompts that you can use to streamline your current processes or inspire your own creativity. We’ll also show you the best ways to write prompts so you get relevant responses every time. Ready to work with the robots?
You might as well be. They practically wrote this intro!
What is ChatGPT?
Why don’t we ask ChatGPT what ChatGPT is? We gave the system a generic prompt followed by a specific one. Don’t worry, it’s not sentient…yet.
"What is ChatGPT?"
ChatGPT is a large language model developed by OpenAI, based on the GPT (Generative Pre-trained Transformer) architecture. It is designed to understand natural language and generate responses that are relevant and useful to the user's queries.
ChatGPT is trained on a massive amount of text data and uses deep learning techniques to analyze and understand the context and meaning of a user's input. It can perform a wide range of language tasks, such as language translation, summarization, answering questions, generating text, and more.
ChatGPT has many potential applications, such as chatbots, virtual assistants, and language translation services. It is also being used by researchers to study the properties of language and improve our understanding of how humans process and generate language.
"Explain ChatGPT to a 6-year-old."
ChatGPT is a computer program that can understand what you say or type to it, and it can answer you back like a person would! It knows a lot of things because it has read lots and lots of books, stories, and information on the internet. It can help you with homework, answer your questions, or just have a chat with you. It's like having a really smart friend who can talk to you through a computer.
As you can see from these prompts, ChatGPT is extremely effective at generating a response, both generic and contextual. This ability to process contextual information and deliver an effective answer is what makes the tool extremely useful for marketers. So how do you get it to generate the specific results you want?
How Can You Write an Effective Marketing ChatGPT Prompt?
Like Google or any other search engine, ChatGPT has access to an extremely large dataset: the Internet. It is biased towards continuing a conversation with the user, taking whatever Internet data appears to match the intent of the current conversation.
ChatGPT doesn’t require prompt engineering, it will respond to a prompt as simple as “apples.”
But if you want to get the most out of the tool as a marketer, you should learn how to engineer prompts that will deliver the results you want. Using information gleaned from the Internet, ChatGPT has an understanding of “marketing speak”. So we suggest being specific with your prompts. Some examples below:
“Create a CTA for a vegan cosmetics brand.”
“Write a Google Ad for this product page <URL>.”
“Generate keywords with a transactional search intent around <topic>.”
The obvious use marketers have for ChatGPT is copy and content creation. But as you’ll see below, you can use the tool for a variety of marketing efforts. Being specific with your prompt engineering will help ChatGPT deliver the most relevant response to your query.
50+ Best ChatGPT Marketing Prompts
1. “Write down 10 relevant keyword ideas for the term <topic>.”
2. “I want to rank in Google for <keyword>. What other keywords should I target?”
3. “Organize the above keywords into content clusters” (Use this in conjunction with any of the above prompts)
4. “Generate a list of keywords for an SEO optimization campaign, including long-tail and high-performing keywords”
5. “What is the search intent for the keyword <keyword>?”
6. “Create a list of long-tail keywords related to <topic>.”
7. “Generate a list of at least 30 keywords around <topic>. Then group the keywords by transactional, commercial, or informational intent.”
8. “I have a website that sells <product or service>. What keywords should I target to grow organic traffic?”
9. “You are a <buyer persona or target audience description>. List common challenges that you face.”
10. “What might solve the challenges you face?” (Use in conjunction with the above prompt)
11. “What marketing tactics should I leverage to reach my target audience?”
12. “Create a buyer persona for <type of product>.”
13. “Why might someone buy <product or service>?”
14. “Which marketing channels are most effective for reaching my target audience?” (Describe the target audience for more refined results)
15. “Why do people buy <product>?” (You can use brand names but keep things generic for better results)
16. “Identify 5 customer objections for <link to product/service> and provide a script for responding to each objection.”
17. “Conduct an on-page SEO audit of the following webpage <URL>.”
18. “Create an SEO-optimised outline for a blog targeting the keyword <keyword>.”
19. “Suggest ideas to help this page rank better in search <URL>.”
20. “Write a product description for <product URL> optimised for the keyword <keyword>.”
21. “Write an SEO-optimised meta description within <character limit> for a webpage about <topic or keyword>.”
Content & Idea Generation
22. List 10 content ideas on the topic <topic> that would have higher chances of ranking on the first page of Google.
23. Describe a terrible hangover using the language of a Renaissance English aristocrat. (not sure where to put this)
24. "Generate 5 different YouTube descriptions for our video about [topic]."
25. "Write a list of blog titles that include statistics on [topic]."
26. "Check this content for spelling and grammar mistakes."
27. “You are an editor. Proofread this content in APA style.”
28. “Act as an editor and edit the following blog post using the principles in Strunk & White’s Elements of Style”
29. “I sell <product or service> online. What should my above-the-fold copy for my landing page be?”
30. “Rewrite the following paragraphs in the style of Haruki Murakami.”
31. “Write the following ad from the perspective of a pet dog.”
32. “Create 3 call-to-action button ideas based on the contents of this blog <URL>.”
33. “Prepare a feature comparison document between <product 1> and <product 2> that is comprehensive and easy to understand for customers.”
34. “Create an engaging email subject line for <topic>.”
35. “Develop a personalized email marketing campaign for a customer segment based on their interests and purchase history.”
36. “Create a personalized birthday message for customers on their special day.”
37. “Create a personalized message for customers who have made multiple purchases”
38. “Create a compelling subject line for an upcoming sale for <product>.”
39. “Develop a welcome email series for new subscribers.”
40. “Create a list of keyword variations and synonyms for “keyword” for a ppc campaign.”
41. “You are an expert, witty copywriter. Read these 3 ads (past 3 ad copy examples from Ad Library or elsewhere that you’d like to emulate). Now, create 3 more ads that follow a similar structure.” (Like this prompt? Find a more in-depth version here.)
42. “Write 10 Google ad headlines for <URL or reference page URL>.”
43. "Generate an AIDA style ad for <product or service>."
44. “Develop a series of Facebook ads targeting specific demographics.”
45. “Create a compelling CTA for <type of product and what it does>.”
46. “Create an advertising campaign for <product or service>. Choose a target audience, develop key messages and slogans, select the channels/platforms for promotion, and suggest additional marketing activities to implement.”
47. "Write a minute-long advertisement script about <product or service>."
48. "Generate 10 viral TikTok ideas about <product, or service>."
49. “List ways to market my brand on <social platform>.”
50. “Write a video script in the style of an influencer for a <type of product>.”
51. “Generate engaging Instagram captions for a new collection of <product>.”
52. "Generate a series of Instagram stories showcasing our brand’s ethics and values.”
53. “Write a 15-second script about <product> with the following benefits: <list benefits>.”
54. “Generate a list of fun, captivating hooks to use at the start of a reel.”
Things to Keep in Mind When Engineering Prompts
Create a Context or Situation
ChatGPT almost always gives you a response no matter how vague your prompt is. Will it get to the heart of your question? Probably not. Therefore it’s important to set the context at the start of every conversation. Be specific with how you want ChatGPT to interpret the information (e.g. pretend you're Ernest Hemmingway). The AI will continue to use this context to inspire answers for the duration of the conversation.
Starting a new task? Start a new conversation with a different context. ChatGPT will automatically title and save previous conversations, so if you’ve built up an effective context, you can always come back to it for future tasks.
Character Limits? No Problem
As marketers and advertisers we’re often faced with character and text restraints in the majority of the work we produce. Email subject lines need to be clickable, short, and sweet. Google ads have built-in character restrictions, and Meta ads cut off the text at certain points.
Let ChatGPT help you unlock creativity within these constraints. In your prompt, mention any constraints (e.g. in 30 characters or less) and the AI will only generate examples within those parameters
Follow Up and Follow Up Again
Not getting the response you want after your first prompt? Continue the conversation. There’s no need to rewrite your prompt, you can ask ChatGPT to deliver new responses while clarifying your intent (e.g. can you make this copy funnier? More serious? More poetic?).
Keep creating new angles around the original prompt and you just might unlock a totally new idea to use in your marketing efforts.
Always Ask For Multiple Examples
As marketers, we’re used to creating multiple versions of content, testing and seeing which performs best. Likewise, you should develop a habit of engineering prompts to deliver multiple examples.
You can be specific (e.g. 10 headlines) or generic (e.g. multiple versions). If you do this at the start of a conversation, it will condition the AI to deliver multiple ideas with every response.
Beware of Hallucinations
ChatGPT is conversational. So conversational that one might be inclined to believe every single sophisticated word it generates. Know that ChatGPT prioritises generating a response for the user, regardless of whether that response is correct or factual. Because of this precedent, in some cases the AI completely “hallucinates” a response. And since it’s so articulate, you might be inclined to believe the response as true.
Whatever information you receive from ChatGPT should be fact-checked internally.
ChatGPT won’t do all the work for you, but it’s the spark that could help you produce better work more efficiently. Instead of starting with a blank canvas before every assignment, you can generate a quick sketch which will help you complete the illustration.
The creative process is a nebulous one, we’re often trying to wrangle ambiguous ideas in our mind together in hopes that the end result is something that can be understood. ChatGPT can be a testing ground for these weird, not completely clear, ideas.
Start a conversation with any unusual ideas you have. Once you find that spark, ground it in something actionable using any of the above prompts.
Try Engineering Your Own ChatGPT Prompt
So you’ve tinkered around with the prompts above, are you ready to create your own? Use the following structure and play marketing mad libs with any ideas you’ve got brewing!
Final Prompt Example
"Create 3 headlines to be featured in a Google ad for heavy-duty work boots. The characteristics to take into account are the following: descriptive, in English, relevant, engaging, following SEO best practices, and of no more than 30 characters each. The target audience is potential work boot buyers. To be used on an ongoing basis with the goal to convince shoppers to choose this brand over others."
View & Download the complete AI Prompt Generator for Marketing.
Market Better With AI
As sentient at ChatGPT may seem at times. At the end of the day, it’s just a tool. And with the right marketing prompts, you can turn that tool into an effective assistant that will bring your ideas to life.
Which prompts will you try for your next marketing campaign? Make sure to check out the rest of our blog for the latest on marketing, design, and more.