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Author: John

  /  Articles posted by John

What Are Google Analytics Segments? Acting as a subset of your Google Analytics data, segments take a granular look at data to provide you with more in-depth and specific information – in this case, users, sessions, and hits. Users: Actual people visiting your site – for example a person who is a returning user to your site.Sessions: Interactions made by a single

Sure, the commerce part of an e-commerce site is the most important – it has to be able to successfully and securely generate revenue. But a major contributor to revenue, and perceived worth and prestige, is the e-commerce website design. We, as humans, are naturally drawn to visually pretty things – the aesthetic value of the design. Good web design increases

You’ve got a product, you’ve got a website, but the nitty gritty of being able to deliver a secure payment process that backs up your brand’s integrity can be a bit of a minefield. That’s where payment gateways – the functionality that links your website with a payment network – comes in. There are a number of payment gateways – both