What is SEO and how does it work?

SEO refers to search engine optimisation. It is a process of increasing visibility and traffic to your website through organic, non-payed, search. Search engines, like Google, use ‘crawlers’ to scan the web to and on-call deciphers these to rank content that best meets the searchers' needs.

How can SEO help my website?

There are 5.5 billion searches every day. With that many searches, chances are somebody is trying to find you. And the sad truth is, they won’t go past the first page (on Google) to do so. So, you’ll have to find them instead. With SEO, you can create a website that demands to be seen – by people and Google. As a result, your website can increase relevant traffic; meaning that more people on your site want your product or service.

What does an SEO specialist do?

An SEO specialist analyses, reviews, and implements changes to websites so they are optimised for search engines. They work across most aspects of a digital presence, from on-page SEO to a fully-fledged linking strategy. The main activities include keyword research, content optimisation, ongoing technical reviews, and link building & digital PR.

How long does it take to see results from SEO?

Generally speaking, it takes 4 to 6 months from kick-off to when you start seeing meaningful leads and sales growth. However, the actual time depends on various SEO factors and how aggressive the SEO strategy is. Questions to consider include; How long the website has been around, what shape the website is in? How competitive is the search? How much content do you have compared to what you need?

SEO Agency Melbourne: Boutique Service. Big Results.

3.5 billion searches per day

And guess what? Those users searching expect instant results. (And they won't bother scrolling past the first page to get it.) So when your competitors get noticed where you’re not? You're invisible.

SEO (Search Engine Optimisation) is the key to unlocking your digital visibility – boosting the potential for more eyeballs on your website. We'll optimise all aspects of your digital presence, from on-page SEO to fully-fledged content marketing – ensuring you're seen and discovered leading the organic search results in your category.

Outwit, outplay and outlast your online competitors with a razor-sharp SEO strategy that's geared for success.

Driving Relevance & Results

It starts with understanding how your customers search for your products and services. Because from there we can gear your website for greatest search engine visibility. We’ll analyse everything, from keywords through to current content trends – ensuring you have a first-rate website that's set to get noticed when and where it needs to be.

Through detailed analysis, we'll evaluate all existing content to determine what works and what doesn’t. We'll also give you the tools and know-how to refine and maximise growth opportunities. It’s all in the aim of setting you up for first page rankings on your relevant search terms and leading the list on your local directory listings.

Growing Traction & Traffic

Google and other search engines aim to present their users with the best possible results for each search query. But it isn’t always simply a popularity contest. Other determining factors can be based on the user’s experience – things like how strong your site structure is, the quality of your content or how fast your page loads.

With a technical audit of your website’s makeup and search engine performance – we can shape and design your website for both users and search engines to love. And by improving various technical aspects, we can help search engines best crawl your site – rewarding you with higher rankings and richer results.

Evolving Every Day

Google regularly changes things up, so keeping up is the challenge of your ongoing SEO success. As experienced SEO practitioners, we put in countless hours and research into refining our SEO practices to be agile and up-to-date – tapping into Google’s powerful tools and analytics to craft winning strategies that deliver targeted, consistent and high-quality traffic to your website.